7 Straight Years His Industry's #1 Salesperson

A Sales Career in 3 Different Industries and 3 Top 5 Company Rankings

Having been trained in how to sell in three distinctly different industries during his sales career and achieving uncommon success in each, Mr. Houston brings a unique perspective to selling and sales training. He has successfully trained and mentored salespeople for years using his simplified method of teaching and training the individual salesperson into how to best understand, infuse, and utilize the psychology of purchasing through blending it seamlessly into that one salesperson’s personally preferred selling style. Over the years, he has witnessed countless examples of highly talented individuals entering the sales profession only to fail or flounder in mediocrity because of simple misunderstandings about how to use the correct supporting psychology that other sales training systems often overlook or take for granted and is essential to creating a consistent winning sales performer. His distinctive training approach, that he calls “Servant Selling” builds an almost immediate composure and sales maturity within his pupils because they are always able to recognize exactly where their customer is psychologically positioned at any given time in the sales/purchasing process instead of having to guess. With this new understanding the salesperson is much better equipped to have the customer correctly psychologically construct the sale/purchase congruently within their psyche using the classic FAD platform method of Fact-Analyze-Decide decision-making that reinforces one’s “right then” purchasing confidence. This simpler approach structurally augments and psychologically facilitates all other sales training methods and systems by granting the salesperson significantly greater control over the process of the purchase, and the desired outcome.

The promise of Mr. Houston’s training is that with this new understanding, even previously lower performing salespeople in any company, in any industry, can within a few weeks of just one hour-a-day homework possess the same functional psychological sales IQ and acumen as a seasoned “Unconscious Competent” sales veteran. The individual salesperson comes away from this study with a crystallized clarity about exactly how to sell better than ever before in any given circumstance without having to resort to heavy doses of offending persuasion. This easier method of “Inside Out Selling” requires that the customer take a far more active role in leading the sales/purchasing process to a natural “right then” purchasing decision. At first glance, this method of selling may seem counter intuitive to the age old abrasive method of a strong persuasive selling manner that we’ve all been trained in, but the results consistently and conclusively always prove otherwise.

Many of Mr. Houston’s concepts and ideas were born from his years as a highly successful teaching tennis professional (at 19 he was the sparring partner of the late, great Pancho Gonzalez in his preparations for his winner-take-all matches against Rod Laver). He learned early on that it did little, if any, good to teach someone something on the practice court that they couldn’t successfully reproduce under pressure 19 out of 20 times during the heat of the competitive moment in a tournament match. His sales training today is built upon this same 95% success dictum. Consistent achievement in selling is no accident once you unveil the magic and the mystery. It then becomes genuine fun.

Temperament Selling™ was a breakthrough project in creating an almost instant sales maturity and competency for salespeople years before other sales training programs are able to. The seminar text took over three years to write and is now presented in a state-of-the-art tutorial format for a more immediate and deeper transfer of knowledge and understanding to the student. His new stand-alone book “Selling at the Next Level” is a complimentary work to the Temperament Selling™ Tutorial and significantly shortens the functional learning curve of the individual. What formerly took months for some to grasp through repetitive listening now takes only 3-6 weeks. As with all functional retention curriculums, it is recommended that the student read the material more than once in order to gain the deepest possible mastery of the subject matter (just like in school some learn faster than others but the good news is that the individual now controls his/her reading and learning pace). “Selling at the Next Level” was formatted and written first to be an instructional sales book, and secondly as a personal sales reference manual, because even the best fall into a sales slump every now and then. The tutorial is built to allow the pupil to re-take the course as many times as they want during the allotted time frame. Everything has been done so that everyone can quickly grasp the full scope and depth of the material in the shortest possible period of time.

We invite you to read and see for yourself what “Selling at the Next Level” and Temperament Selling™ can do for you and your company because true belief is always achieved through seeing.