This curriculum of study written and tailored to the sales profession and is built squarely upon universally applicable psychological sales concepts and principles that enhance the salesperson’s present ability to close the sale. Everything is presented in a manner so that the individual can quickly absorb the knowledge and underlying understandings. The reader will get to see for themselves how today’s champion sales performers use ageless and proven psychological sales techniques to quickly access the inner being of their customer’s psyche in building the sale from the inside out instead of pounding them with unwanted persuasion. You will see how to use the classic psychological internal infrastructure of the customer’s psyche as an ally, instead of an adversary, in making the sales through first establishing affinity, and then communicating effectively through that affinity connection so that the sales presentation creates the necessary logical and emotional balance needed for a “right then” purchase. This timeless “inside out” approach to selling has been the hallmark of all the great sales people throughout the centuries and one that can add noticeable productiveness to all salespeople, especially lower performers.

For those not having degrees in psychology, Mr. Houston strongly recommends that his pupils invest in and read the first two chapters of “Please Understand Me II” by Dr. David Kiersey, and then take the temperament test provided. This is done so that those having questions about the validity and universal pervasiveness of this field study can judge for themselves the scientific and historical documentation that fully support the Temperament Selling™ Tutorial Program.